This we know. Intellectual curiosity is good for business. Curious finds uncharted and ownable white space. It helps clients do more with less, gives brands a unique point of view and persuades through storytelling. Curious finds analytical rigor oddly sexy and won’t stop until we drive real business results.
With over twenty years of experience, Lori Davis has made it her mission to help teams get to better ideas faster. Whether that involved managing the highly disruptive T-Mobile business at Publicis Seattle, leading the $600MM global Licensed Business Unit of Activision Publishing, contributing to the phenomenal growth of digital agency Space 150, or utilizing her strategic and creative abilities to contribute to the success of an array of clients – including Burger King, Microsoft, Payless, Polaroid, General Mills, Coca-Cola and Xbox – her relentless pursuit of original ideas has resulted in five Effie winning campaigns. Named one of the 2007 “25 Women to Watch” by the Minneapolis/St. Paul Business Journal, Lori spends her free time mentoring the next generation of creative leaders.
Brian has been heading up accounting operations at Martin Williams since he joined in July of 2000. In 2014, he was named the agency’s Chief Financial Officer. Before joining Martin Williams, Brian worked at Pillsbury in various positions in their finance department. Prior to that he was an auditor at Allianz Life Insurance, and he cut his financial teeth as a CPA at KPMG. Brian earned his accounting degree from St. John’s University in Collegeville, Minnesota. Which sounds like a totally made-up town. So we’re not even sure if that last part is true. But this we do know for certain. He is an amazingly accomplished accordion player and also quite good with numbers.
Steve began his writing career in third grade, crafting campaign propaganda for his friend Kevin, who was running for student council on the platform of more bombardment and less crappy hot lunches. (Kevin won in a landslide.) He joined Martin Williams in 2006 as VP, Group Creative Director and has led some very successful campaigns for Raymond James, FINNEGANS Irish Ales, Marvin Windows and Doors, Cargill, Beautyrest and Wolverine, among others. Prior to Martin Williams, he was a Creative Director at Carmichael Lynch, where he created heralded work for Porsche, IKEA, Harley-Davidson, American Standard, Rapala and Jack Link’s Jerky. The Messin’ with Sasquatch campaign, now in its seventh year, has made Jack Link’s the global leader with fifty percent market share. And that’s the mathematical truth. His work has been kindly recognized by Communication Arts, The One Show, British D&AD, the Clios, EFFIES, the MPA Kelly Awards, Graphis and the Minneapolis Show.
Greg has been lucky to work with some amazing brands during his career, including Timex, Starbucks, Jim Beam Bourbon, Dog Chow and Travelers Insurance. On his way to Martin Williams, he worked at Life Time Fitness, managing the Creative Services group. Prior to that, he was a Group Account Director at Fallon, where he ran the global business for Nestle Purina PetCare. Midwest from the get-go, Greg grew up in Nebraska, attended college in Illinois, and started his professional life as a media planner in St. Louis. He lives in south Minneapolis with his wife Barb. They have two college-age children, and are enjoying life in the empty nest. Besides work and family, Greg will happily discuss his interest in maps, travel and his dog Charlie.
Jessica has more than a decade of experience of leading and developing media and engagement strategy for a broad range of clients, with a focus on financial services, entertainment and CPG. Before joining Martin Williams, she was an Engagement Strategist at Zeus Jones, leading multi-agency strategy for Purina and Post-it. Prior to that, Jessica worked for Maxus on NBC Entertainment, developing media strategy and planning for all prime time programming. She also worked for The MediaMethod on niche DR campaigns. Jessica started her career at Fallon, producing award-winning media work for Archipelago, Citi, Nikon and PBS.
Jason joined Martin Williams with over fifteen years of development experience under his belt. He is abnormally curious, loves learning new things and takes pleasure in solving problems that seem unsolvable. Prior to Martin Williams, he worked both in the agency world and in the development world with a wide spectrum of clients such as POM, Cadillac, United Airlines, Blue Cross Blue Shield and Best Buy. A former Army Sargent with an education on 4 different continents, Jason spends his free time with family, playing golf,cooking, coaching hockey, enjoying a good glass of wine, and other RenaissanceMan sort of activities.
Melissa brings to Martin Williams experience in traditional and emerging media strategy, interactive strategy, account planning and brand marketing strategy. However, the common thread throughout her journey has been curiosity around what motivates people and a genuine enthusiasm for bringing solutions to their life through fresh ideas and innovation. She has worked for both agencies and clients, most recently Target.
Swapna joined M|W in 2012 as an Account Director and brings more than 13 years of advertising and marketing expertise. Swapna’s prior experience at Olson includes traditional and social loyalty program development, CRM strategy and 1:1 communications planning for clients such as Best Buy, Molson Coors, Luxottica and Northwest Airlines. Swapna worked in New York for a number of years on diverse accounts such as AAA Travel, Wells Fargo and Hilton Hotels. She has a B.A. in Journalism from University of St. Thomas and an M.B.A. from San Diego State University.
Marty joined Martin Williams in 2003 in his role as SVP, Director of Operations. His goal is to continually make the agency more nimble and efficient by leveraging technological innovation. Marty has over twenty-five years of experience working technology. He began his career at Fallon Worldwide, where he worked on a number of high-profile projects, most namely BMW Films. He left Fallon for a year stint at CBS MarketWatch where he was a Network and Security Administrator and learned firsthand what it takes to run large, content driven websites. He then realized his true passion was in the world of advertising, so he rejoined Fallon before landing at Martin Williams.
As a native Minnesotan and man of many skills, Marty can do it all. When he’s not busy making things better at the agency, he likes to work on his home CNC and 3D printers to make things better (and make toys for his daughter).
A lot of very talented people with very diverse experiences have come here to work. They are inquisitive. Engaged. And proof that being good at what you do and an absolute delight are not mutually exclusive. It fosters wide open collaboration and thinking across disciplines. And as a purposefully flat organization of 100 experienced thinkers and doers, operating nimbly between the mega agencies and creative boutiques, we are just right. Goldilocks would be pleased.
The meat raffle is a curious tradition in watering holes throughout our working-class neighborhoods. Seriously. So we thought, “Hey, what if we held the world’s first digital meat raffle?” Seriously. It’s your chance to receive occasional electronic goodness and maybe some artfully cured or smoked meats.