Martin Williams is helping the high-end Heritage line of Wolverine Boots break out beyond the banner by partnering with fashion influencers. Custom media executions uniquely position the brand and credibly highlight the craftsmanship with style-seeking millennials.
Working with IZEA Influencer Network, we found eight influencers who align with the brand. Video and photo posts on Instagram and Facebook highlight, among other things, the new Wolverine Workshop custom boot web app.
We also worked with country music star Dustin Lynch to capture everyday moments in his Wolverine boots and used his sponsored posts to help promote his upcoming music video.