We are pleased to welcome Kathy DiToro, a noted producer with more than 25 years of experience, as VP, Director of Content Production to Martin Williams. Kathy will lead our new content studio, developing digital and video content. Kathy’s experience complements our broadcast and digital teams, and expands our existing offerings for quick-turn, highly creative content production.
“We’re thrilled to have Kathy join the Martin Williams team as she embodies the power of curious and has a passion for identifying creative ideas that connect brands to their audiences in culturally relevant ways,” said Lori Yeager Davis, MW president. “I worked with her earlier in my career and was consistently impressed by her ability to recognize what clients want and need, and then providing unique, highly creative solutions quickly and efficiently.”
Kathy began her production career at Ogilvy New York and has been the Director of Production at Campbell Mithun and McCann Minneapolis. Most recently, she developed and directed Craft Minneapolis – a studio for highly creative content production. She has produced integrated campaigns across a variety of industries – from fashion and retail to packaged goods, automobiles and financial services. Her past client work includes Burger King, General Mills, H&R Block and Land O’Lakes.
An active member of the Twin Cities advertising community, Kathy is a founding member of the MN Women in Film and TV and also served on the board. She also served on the board of the Tubman Family Alliance. We are all excited to have her at Martin Williams, and look forward to the new content we’ll bring forth, having her on our team.