Holiday Traditions


Picture this: A Tik Tok user reposts a 21-year-old Cheerios Holiday spot and begs Cheerios to reunite the actors for a sequel. Within 2 weeks, Cheerios posts the new spot—thanks to some serious Holiday hustle (and magic) by MW.


The original spot shows grandma promising her 9-month-old granddaughter that no matter where she lives, they’ll always be together for Christmas. The sequel features the same actors, 21-years later. This time, it seems a pandemic may just end their annual Christmas breakfast tradition. But of course, Grandma has a plan.


New TikTok followers in one month
Organic engagements on TikTok
Organic views on TikTok