Today, you see a lot of snack brands boasting about their simple, real ingredients. But when LÄRABAR launched in 2001, an indulgent, real food snack bar didn’t exist. That’s what makes the LÄRABAR story so powerful, and so deserving of this anthem video that sings its praises – quite literally. We helped bring the brand’s founding story to life through beautiful animation, a song written and recorded by a brand super-fan and quotes from Lara herself.