Syngenta’s Trivapro herbicide had been named Product of the Year thanks in part to our Works Harder, Lasts Longer campaign. Instead of creating more advertising, we extended the campaign with this piece of long-form video content that drew a correlation with the tireless work ethic of the American Farmer. This mini-documentary not only helped elevate the brand, but as an added bonus, it has made its way into the film festival circuit.
