Martin Williams is a full service agency for clients including Payless, Pfizer, Cargill, Cellular South, Syngenta, Marvin Windows and Doors, Hoover and the Minnesota Timberwolves. The M|W mission is to create 20-ton ideas that jerk consumer conventions. The agency has built a reputation for being genuine and straightforward, with a simple reminder on the lobby wall of the right way to work: "Be a partner with our clients. Treat others well. Do great work."