Farm Bold

Crop Risk Services

Crop Risk Services is a member company of AIG. They asked us to articulate their brand’s purpose and tell their story, which began with defining their white space in a crowded and commoditized category. While other crop insurance marketers leverage a fear-based approach, we found that the opportunity was to be a partner who believes in the farmer and can enable them to thrive in good times and bad. To encourage them to live big and farm boldly.