FINNEGANS Brew Co. is the only beer company in the world to give 100% of its profits to feeding the hungry. Yes, 100%. That kind of honorable business model doesn’t leave room for things like media budgets. So when asked to spread the word about their unique mission, we needed an idea that would generate earned media impressions and loads of talk value. We turned the popular food truck culture on its head and created the world’s first Reverse Food Truck. A food truck that doesn’t make food, but accepts food, cash and the swipe of a credit card to get meals to families in need.
“"This is quite simply marketing at the highest level. It’s an instantly compelling idea, fantastic creative, leverages social media perfectly, and—above all—engages the audience emotionally."”
