Bio Image for Freddie Richards Bio Image for Freddie Richards

Freddie Richards

SVP, Head of Integrated Production

Freddie has been producing and overseeing the production of award-winning content for over 20 years, working on iconic brands such as General Mills, Cadillac, Pontiac, Harley-Davidson, Subaru, Jack Link’s Jerky, U.S. Bank, Tempur-Pedic, Steak ‘n Shake, and more. Some of his many awards include Webbies, Clios, Effies and a Cannes Lion. He has produced campaigns for the Super Bowl, Olympics and NCAA Final Four. In addition to producing traditional, digital, social and experiential content, he has also produced partnership work with Jimmy Kimmel Live, NCAA Football and Basketball, The Apprentice, and VH-1’s Hot 100 Countdown. Freddie leads his team as a problem solver and creative producer who makes the most of every production. He searches for production efficiencies to ensure as much as possible goes “on the screen.” He prides himself on knowing which vendors will deliver the best product on any given budget. He and his partner have three girls under the age of six. His man cave consists of Mad Men style furniture, a turn-table and large collection of Outlaw Country albums, Iowa State memorabilia, 20 squishmallows, and an assortment of unicorn sleeping bags and pillows.