Remember Chex Quest? The cereal-based video game from 1996? Probably not. So when we brought it back 24-years later—this time for Chex Mix—we focused on modern game updates and buzzworthy tactics to reach a new generation of gamers.
We relaunched the game with HD graphics and multiplayer mode—with a new character for each piece in Chex Mix—and connected with teen gamers through a comic book, meme-like ads, a Hollywood-worthy costume, Conan’s Clueless Gamer, Twitch speed runs, Spotify, promotional packaging, and more.
To reach gamers and enthusiasts with highly-advanced “tune out advertising” alarms, we had to think differently. So when we saw a Chex Quest fan post a photo of himself from Halloween 1996, wearing a homemade Flemoid costume (one of one of the game’s villains), we knew what we needed to do.
Working with a Hollywood costume company, we created a nearly seven-foot-tall HD remake of the villain and then sent it directly to the fan’s door so he could share it with the world. The single Reddit post earned 99% upvotes and multiple Reddit awards on the platform.
We augmented the game with a 56-page comic anthology, including characters’ backstories and posters. It was the deeper content the game’s cult-followers didn’t know they needed – until they saw it. It was distributed nationwide through Free Comic Book Day releases and online via Comixology, earning reviews like “strange and outstanding” and “legitimately impressive.”