Ultimate Taste Comeback

Big G Cereals

If you grew up on a steady diet of Saturday morning cartoons and tantrum-worthy cereal, you’re in for a treat. General Mills recently resurrected four retro cereal recipes to return Cookie Crisp, Trix, Cocoa Puffs, and Golden Grahams to their original flavors—in a move we dubbed “The Ultimate Taste Comeback.”


MW was challenged with driving awareness—and excitement—among nostalgic adults. We did just that by tapping into the joy of Saturday morning cartoons while turning each cereal comeback into a mini celebration.