When we were asked to help launch Acuron GT, Syngenta’s new post-emergence herbicide, we heard again and again that the performance was like nothing ever seen before. Taking that to heart (and sprinkling in a helping of culturally-trending UFO theories), we created an origin story for the product that’s literally out of this world. The campaign included a responsively designed website that let growers learn more and even visit a detailed map to see the product at work in their area.
