Our head of media, who also was our Edward Jones lead. Megan oversaw Walmart’s holiday digital media strategy, collective measurement approach and use of first-party data. She spent three years building Walmart online grocery marketing business via both brand and direct response paid media tactics, resulting in unprecedented growth. In addition to five years of retail experience, Megan has over nine years of media experience on CPG businesses. She considers herself a media generalist, having worked on everything from Super Bowl activations to email marketing campaigns. She started her career as an integrated media strategist and quickly built a strong digital acumen based upon her fascination with using audience data and insights to drive media performance. She’s deeply curious and considers herself an analyst at heart. She’s currently going through a Create Academy series on interior design.